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Migros is lowering prices on selected everyday products, absorbing the cost of 500 million francs annually to avoid passing pressure onto producers. However, farmers express concern as other retailers follow suit, leading to a competitive price war, particularly in the vegetable sector. Despite the push for lower prices, quality remains crucial for Swiss consumers, complicating the balance between affordability and ecological standards.
Sergio Ermotti dominated Swiss media in 2024 with 4,755 mentions, significantly outpacing other business leaders. Despite a 29% drop from 2023, he remains the most prominent figure, while Thomas Jordan and Thomas Schlegel follow with 3,973 and 2,608 mentions, respectively. The media landscape also saw notable mentions related to the Benko scandal and political initiatives against the EU.
Migros is set to implement an additional 300 job cuts, following the earlier announcement of 1,500 redundancies, as part of a restructuring plan under CEO Mario Irminger. This downsizing aims to streamline operations ahead of the company's 100th anniversary in 2025, leaving remaining employees disillusioned and overworked. Despite rumors of imminent layoffs before Christmas, Migros management has denied any such plans for December.
Migros plans to reduce prices on 1,000 everyday products by 2025, investing half a billion francs through savings and selling loss-making divisions. Experts express concerns over this low-price strategy, arguing it risks Migros' brand identity and could lead to unnecessary competition with discounters like Aldi and Lidl.
Mario Irminger
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